Growth

As Paul Graham teaches us, “Startup = growth. The only essential thing is growth. Everything else we associate with startups follows from growth.” Thus, your first growth hire is one of the most important hires you’ll make. To tackle you...

Are you tired of reading about COVID-related things? We hear you. It's exhausting. It's likely that you, your team, and your company have worked hard to make some immediate changes in the changing environment. Maybe it feels like the pre...

MarTech Today’s Editorial Director Kim Davis speaks with marketing automation experts Helen Abramova, marketing technology lead at Verizon, and Justin Sharaf, VP of marketing at Jahia Solutions, about the state of marketing automation an...

For a long time, building meaningful relationships has been a big part of growing a successful business. On that note, let’s take a look at the importance of a trusted long-term influencer collaboration for your next marketing campaign....

In recent years, the trend of focusing on adoption and LTV have picked up serious momentum. At Unusual Ventures, we call this the Modern Go-To-Market (GTM). Historically, GTM consisted of isolated functions with their own metrics, in add...