Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How To Launch A Product or Feature To Maximize Growth
Brian Balfour
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Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their...
What are growth teams for, and what do they work on?
Casey Winters
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I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this team report to? What is the goal of it? What do they actually work on? When do I start a growth te...
How the biggest consumer apps got their first 1,000 users
Lenny's Newsletter
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Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out...
20 acquisition channels [Resource]
Building Startups
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Howdy! Back again and let’s kick-off! Today, we’re going to be talking about one topic for a change. 🔥20 Strategies to acquire customers for $0. 3….2…1: Cold Email. Okay, but you knew that. How can you actually stand out and get that c...
SaaS trials: Get more users from trial start to paying customer
CXL
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Nearly 75% of SaaS companies offer a free trial. Trials give potential customers a taste of life with your product at minimal risk. They also give you the opportunity to earn their business. But while free trials are commonplace, how lon...