Growth

If you’re in the SaaS business, it’s natural for you to worry about customer churn. Churn is what gives your customer success team fever chills, hurts your recurring revenue numbers, and anything beyond 5% will rock your company’s founda...

How long does it take to hire the right Growth Leader? An executive search can take up to 12 months to find the right candidate, regardless of whether you are looking for a VP of Product, Head of Engineering, or Chief Marketing Officer. ...

In 2014, my team and I had been digging into retention for our new HubSpot Sales product. The more we unearthed, the more I realized how critical improving customer retention was to blowing out the product’s growth story. By May 2015, I ...

The goal of marketing is to strengthen your company’s bond with your customers — both existing clients and new consumers within your target audience. But marketing initiatives have historically been one-sided. You put your billboard, po...

One thing that all marketers humans have in common is that we are all running out of time. It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of your actions hav...