Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Aaarrr! What are pirate metrics?
ActiveCampaign
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One thing that all marketers humans have in common is that we are all running out of time. It doesn’t matter if you are a solopreneur or the CMO of a giant organization you only have 24 hours in a day, which means all of your actions hav...
Cheat sheet: How publishers are finding audiences on Clubhouse
Digiday
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The more users there are on Clubhouse, the more opportunity there is for publishers to try and engage with audiences on yet another platform. In February, the founders of the audio-based social media platform, Paul Davison and Rohan Seth...
How to price your SaaS product
Lenny's Newsletter
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Pricing is one of those topics that sits at the nexus of uncomfortable and long-term, which means companies often don’t think about it for far too long. Even when they eventually figure it out, they don’t touch it again for years. The mo...
The growth marketing handbook
Julian Shapiro
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This handbook explains how to acquire customers for your site or app then get them to purchase. This guide is widely recommended within Silicon Valley because it teaches growth to a professional level. It doesn't waste time with self-evi...
How people discover new products
Lenny's Newsletter
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I’m thinking about my growth strategy, and I know the obvious ways to grow, like Facebook ads and SEO, but what else should I be thinking about when it comes to building awareness for my product? What are all the ways people discover new...