Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How your GTM strategy changes through the 3 stages of startup growth
GTM Foundations
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Most B2B startups follow a familiar pattern: You achieve some early success. You hire a marketing agency or freelancer to help you grow. A few months later, you're underwhelmed with the results and bl...
10 growth tactics and strategies that don’t work
Elena's Growth Scoop
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I recently did my THIRD (!!!) interview with Lenny, this time about 10 growth tactics and strategies that don’t work. Lenny is such a great interviewer - he knows how to keep the vibe alive and asks s...
No wait, of course THAT is the single most important SaaS metric
A Smart Bear
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Is it LTV? Retention? NRR? Magic Number? Rule of 40? Or: Do you need to un-ask the question. The single most important SaaS metric is retention, because cancellations indicate lack of Product/Market F...
7 psychological drivers of referral behavior to accelerate B2B growth
Growthmates
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According to the article from Elena Verna, why do referral programs work for only a few B2B SaaS companies? A common mistake is applying B2C referral playbooks to B2B SaaS. In B2C, referrers are incen...
Building communities that drive growth
HyperGrowth Partners
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Gen AI and Gen UI are driving product commoditization faster than ever, making SaaS websites and apps virtually indistinguishable. If you add that saturated, costly acquisition channels have eroded tr...