Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
It’s time to grow smarter & scale faster
Do more with less. The words no one wants to hear but are a reality for most businesses. With “growth at all costs” no longer an option, businesses are looking for ways to reduce sales and marketing s...
What it takes to get paying users?
@10x by Ritika
Often times brands are obsessed with creating sales funnels, marketing campaigns or strategies without understanding how customers buy or prefer to buy their product. Shifting from creating sales funn...
Turning traffic into users: Why branding is important for product-led growth
Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales and marketing, right? Wrong. Though the product itself does a lot of the heavy lifting w...
Growing self-serve from 0 to 70%+
In the past three years, Deputy has seen serious wins in their PLG motion. Self-service conversions have increased from 0 to 70%+ of new customers. Mobile conversion has exploded by 5-6x. And Deputy’s...
Winning formula for long-term growth
Elena's Growth Scoop
Have you asked yourself if your company should invest in Product-led Growth motion? Sales-led Growth motion? How about Marketing? But that is the wrong question to ask. You must play across all growth...