Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How Arc grows: Building the new window into the internet
How They Grow
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Sometimes in the world of tech, what we consider innovative concepts aren’t necessarily all that new. Sometimes, “new” is just a unique and different perspective on something so expected and mundane. ...
How Revolut grew 150x with referral marketing
Viral Loops
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Read an in-depth case study of Revolut’s referral programs and strategy that help them grow exponentially. Revolut is one of the first Fintech companies that disrupted the banking industry, and it may...
How to create an account-based marketing strategy (ABM)
Test, Iterate, Scale
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Marketers are looking for new outbound tactics since mass emailing is not performing as much as before. Indeed, email open rates and reply rates have decreased a lot. In early 2023, generative AI dele...
How Zapier grows: Lessons on scaling to $230M ARR
How They Grow
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Software integrations have been around for a long time. Since the 70s, in fact. But, up until 2011, if you wanted to stitch two different products together and create some under-the-hood workflow, you...
How to personalize your website to convert freemium users to paid plans
Mutiny
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Livestorm is a video engagement platform, providing all the tools companies need to get the most value out of their online meetings, webinars, and other online events. They offer a limited freemium ti...