Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How Zapier grows: Lessons on scaling to $230M ARR
How They Grow
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Software integrations have been around for a long time. Since the 70s, in fact. But, up until 2011, if you wanted to stitch two different products together and create some under-the-hood workflow, you...
How to personalize your website to convert freemium users to paid plans
Mutiny
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Livestorm is a video engagement platform, providing all the tools companies need to get the most value out of their online meetings, webinars, and other online events. They offer a limited freemium ti...
The marketing playbook for the 1%
Marketing Ideas
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Marketing is an open-world game. Every day, you need to choose your way forward: Path 1: The Easy Road. You play it safe. You use traditional marketing strategies (e.g. paid ads, SEO, influencers, ema...
GTM strategies that pushed ActiveCampaign to $250M ARR
Growth Unhinged
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ActiveCampaign, the marketing automation SaaS company, has grown to $250 million ARR and more than 180,000 customers. The company was founded back in 2003 and quietly became an under-the-radar PLG jug...
A guide to the wedge marketing strategy
MKT1
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Itβs time to get specific. Broad and horizontal approaches to marketing no longer work. Maybe they never really did?! With modern martech (AI, automation, no code tools), your audience now expects per...