Career & jobs
Surviving as a consultant in an AI world
Embedded Brand Strategy
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In February, AI app Perplexity debuted its new ‘Deep Research’ feature, referring to it as 'McKinsey Consultant as a service.’ Deep Research does indeed act as a junior consultant, conducting research...
How to hire great marketers
Marketing Ideas
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“We need someone like you to run our marketing, Tom!” This is the #1 message I get from founders. I understand their desire for viral magic, but there’s a fundamental problem: The “hire an amazing mar...
You're drowning in marketing tactics (and it's killing your career)
Marketing Ideas
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Most marketers spend their careers collecting tactics. ❌ “Post exactly at 9 AM on LinkedIn!” “Use these 5 email templates!” “Copy this landing page format!” But here’s what nobody tells you: Top marke...
The dumbest career hack that's worked 100% of the time
Marketing Ideas
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I’ve never failed a job interview. Not when I was 18 with zero experience. Not when I was massively underqualified. Not even when I fumbled every creative question they threw at me. The secret? I smil...
Career development: What it really means to be a Manager, Director, or VP
Kellblog
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It’s no secret that I’m not a fan of big-company HR practices. I’m more of the First Break all the Rules type. Despite my general skepticism of many standard practices, we still do annual performanc...