Career & jobs
Lessons I learned from becoming a manager
The Hard Parts of Growth
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When I first became a manager I thought it’d be an easier, better version of my individual contributor role. I’d get more done, and everyone would listen to me. Perfect, right? My experience, of cours...
How to start freelance marketing and sign your first client
Copilot
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Last year, I quit my in-house marketing job in San Francisco, CA to become a full-time freelancer. Today, I’m living in NYC, working on my own time, and making more than double what I made as a salari...
Steve Jobs said the best employees focus on 'content,' not process
Inc.
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In 1979, Steve Jobs and a number of Apple engineers and executives visited Xerox PARC (Palo Alto Research Center), a wholly-owned research and development center designed to develop new technologies a...
First startup marketing hire: growth marketing or product marketing?
Olivine
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The majority of growth marketers we’ve seen are, in fact, demand-generation marketers. They tend to focus on paid ads, SEO (search engine optimization), SEM (search engine marketing), and email market...
Making your next career move: Avoiding the trap of false actualization
Clues by Andy Johns
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The American culture around work and education emphasizes performance over purpose. Instead of encouraging children to welcome their idiosyncrasies and to deeply embrace the things they find innate jo...