Career & jobs

Over the last 12 years, I’ve read many books to support my career. While I love Seth Godin as much as the next marketer, Purple Cow did not, unfortunately, have a profound impact on my work. Looking b...

In February, AI app Perplexity debuted its new ‘Deep Research’ feature, referring to it as 'McKinsey Consultant as a service.’ Deep Research does indeed act as a junior consultant, conducting research...

“We need someone like you to run our marketing, Tom!” This is the #1 message I get from founders. I understand their desire for viral magic, but there’s a fundamental problem: The “hire an amazing mar...

Most marketers spend their careers collecting tactics. ❌ “Post exactly at 9 AM on LinkedIn!” “Use these 5 email templates!” “Copy this landing page format!” But here’s what nobody tells you: Top marke...

I’ve never failed a job interview. Not when I was 18 with zero experience. Not when I was massively underqualified. Not even when I fumbled every creative question they threw at me. The secret? I smil...