Career & jobs
The most common growth team failure modes (and how to fix them)
PostHog
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Stuck metrics. Missed KPIs. Burnt out engineers. These are the telltale signs of a growth team in crisis. But how do you fix it? If anyone knows, it's Alexey Komissarouk. He's worked in growth for ei...
CMO's roles & responsibilities
Carilu
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The CMO role is incredibly hard. In part because the job requires a mix of art and science, in part because the total impact is not as directly measurable as say, the sales team. Most marketers grow u...
How to pass any first-round interview (even in a terrible talent market)
Lenny's Newsletter
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Today I’m going to teach you how to pass any first-round interview in tech, even in a difficult talent market. I’ve coached over 200 people in tech job searches (from APMs to eng managers to chief pro...
The dark side of the leadership
Elena's Growth Scoop
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I was eager to climb the corporate ladder. Leadership roles looked highly appealing - the power, the money, the respect! VP title seemed to have it all, and I was determined to get it. FAST. I set an ...
First startup marketing hire: Growth marketing or product marketing?
Olivine
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The majority of growth marketers we’ve seen are, in fact, demand-generation marketers. They tend to focus on paid ads, SEO (search engine optimization), SEM (search engine marketing), and email market...