Career & jobs
Steve Jobs said the best employees focus on 'content,' not process
Inc.
|
In 1979, Steve Jobs and a number of Apple engineers and executives visited Xerox PARC (Palo Alto Research Center), a wholly-owned research and development center designed to develop new technologies a...
Making your next career move: Avoiding the trap of false actualization
Clues by Andy Johns
|
The American culture around work and education emphasizes performance over purpose. Instead of encouraging children to welcome their idiosyncrasies and to deeply embrace the things they find innate jo...
Why internal marketing is as important as external marketing
The CMO Journal
|
In late 2018, Freshworks launched a global marketing campaign titled Hit Refresh. It was mounted on a large scale, with an integrated media blast across billboards, airport properties, social media, e...
Why marketing yourself as a product is a must
Forbes
|
If no one knows about a product, it can’t be successful. Enter: marketing. Marketing gets the right people to know, like and trust your product. When done effectively, it encourages those people to in...
A founder’s guide to hiring a CMO
OpenView
|
The results are in! And unfortunately, they are not good. With the current economic situation we are in, the average tenure of a CMO continues to slide—making it hard for founders who need to keep re-...