Career & jobs
Content marketing salary negotiation: 20+ resources to get better pay
Superpath
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A foundational piece of salary negotiation is having benchmark salaries for your role. That's why we run the Superpath salary report each year—more transparency means better pay for everyone. Our 2023...
Why do product marketers get paid more than content marketers?
Superpath
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The cat’s out of the bag—product marketers get paid more than content marketers. Around $30,000 more on average per year, according to the salary reports we analyzed. We compared the Superpath 2022 Co...
My journey toward becoming a more quantitative marketer
Superpath
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When I was looking for my second job out of college, I specifically wanted to work at a data company. I saw that marketing was becoming much more quantitative, and I wanted to know more about what I d...
9 reasons your freelance writing pitch was rejected (or ghosted)
Freelance Bold
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When you decide to pitch potential clients, you’re taking your freelance writing career into your own hands. It’s when you stop depending on one specific job board, agency, or freelancing platform to ...
More than 75% of US businesses prefer to hire freelancers in uncertain economy
Bloomberg
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As the specter of recession looms, companies are becoming more cautious about increasing headcount. But the work still needs to get done. As more companies announce hiring freezes and layoffs, three q...