Career & jobs

Someone once asked me in a Q&A lightning round, “Would you rather be good or lucky?” I replied, “Lucky.” Many people can be good, but luck is like magic. In fact, many people who are lucky outpace tho...

This is the guide that I would have wanted to read when I went out on my own to do freelance social in 2020. I remember Googling “how to write a proposal”. It was bleak. I had no idea how to make mone...

For most of my decade-long experience in SaaS, I have been marketing to marketers. It was like cooking for the chefs, difficult, but I knew who they were, and what they wanted. Then for about a couple...

This is likely the hardest and the most important part of hiring a marketer — scoping out who to hire and why. Surprisingly, founders often pay the least attention to this part. They throw together a ...

“Quit your job,” they said. “It’ll be fun,” they said. And you know what? It’s actually been a lot of fun. But also deeply, deeply scary. Let’s go back in time for a bit. I had always toyed with the i...