News
General marketing and technology news.
Brands hire Gen X and boomer influencers as the ‘power of the silver influencer’ rises
Digiday
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When you think of influencer marketing, you typically picture brands working with a younger creator to target Gen Z (ages 13-28) or Gen Alpha (up to 12 years old). That’s not always the case. As the i...
US TikTok negotiations stall with only a month left to arrange a deal
Social Media Today
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Checking in on the U.S. TikTok situation, and with a month to go before the platform’s 75-day negotiation window closes, things don’t exactly look great. According to a new report from Axios, there ar...
Meta’s VP of analytics announces new book on Meta Ads approaches
Social Media Today
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Looking to get a better handle on Facebook advertising, and the varying elements of Meta’s ad systems? This could help. Meta’s chief marketing officer and VP of analytics has anounced a new book calle...
Anthropic raises $3.5B to fuel its AI ambitions
TechCrunch
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AI startup Anthropic on Monday announced it raised $3.5 billion at a $61.5 billion post-money valuation, led by Lightspeed Venture Partners. The Series E, which also had participation from Bessemer Ve...
X shares new data on Gen Z users
Social Media Today
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Looking to connect with Gen Z? Then X is the platform to you. That’s according to X’s latest overview of Gen Z usage, and how younger audiences are connecting in the app. Which is not entirely support...