News
General marketing and technology news.
Advertising week briefing: Creators emerge as the industry’s new power brokers
Digiday
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At this year’s Advertising Week, the ascendance of content creators within both the ad industry and wider culture is on full display. Creators are everywhere at Advertising Week 2025 — from a range of...
Meta outlines expanding AI ad tools, including AI chatbots for websites
Social Media Today
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With the holiday season fast approaching, Meta has announced a raft of new ad updates, including AI-assistance tools (for Meta ads and for your own website), creator collaboration options, new product...
OpenAI launches Sora iOS app alongside Sora 2 video model
Search Engine Journal
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OpenAI launched the Sora iOS app, beginning an invite-based rollout in the United States and Canada. With Sora, OpenAI appears to be releasing its first non-ChatGPT consumer app and its first social p...
Best Buy will allow advertisers to ‘take over’ the in-store shopping experience
Digiday
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Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to expand its media offerings. Beginning next year, Best Buy will offer “takeover packages” to al...
Meta launches custom feed of AI-generated video clips
Social Media Today
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Honestly, does anybody actually want this? Today, Meta has unveiled its latest AI project, with a custom feed of AI-generated video clips, which it’s calling “Vibes.” Because it sounds cool, or someth...