News
General marketing and technology news.
OpenAI’s new ChatGPT Agent can control an entire computer and do tasks for you
The Verge
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OpenAI is going all in on the most-hyped trend in AI right now: AI agents, or tools that go a step beyond chatbots to complete complex, multi-step tasks on a user’s behalf. The company on Thursday deb...
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
Digiday
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At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content creation. What’s less clear, however, is AI’s return o...
The next browser wars are here — and AI wants the ad dollars too
Digiday
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AI platform wars are about to become the browser wars and advertising will be a key battleground. Or at least it will be for two companies. OpenAI and Perplexity, two of the biggest players in alterna...
xAI launches Grok 4 alongside a $300 monthly subscription
TechCrunch
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Elon Musk’s AI company, xAI, late on Wednesday released its latest flagship AI model, Grok 4, and unveiled a new $300-per-month AI subscription plan, SuperGrok Heavy. Grok is xAI’s answer to models li...
X CEO Linda Yaccarino steps down after two years in the role
Social Media Today
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This is probably not a great sign for the ongoing reimagining of the app formerly known as Twitter. Today, after just two years in the role, X CEO Linda Yaccarino has announced that she’s stepping dow...