News
General marketing and technology news.
After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Digiday
|
Google’s AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI...
Pinterest confirms erroneous removals of many accounts
Social Media Today
|
Has your Pinterest account been incorrectly flagged, or even worse, suspended recently, despite you not breaking any of the platform’s rules? You’re not alone. Over the past few weeks, Pinterest has b...
Meta’s Threads ads arrive fast, but advertisers move at their own pace
Digi
|
After a mere three months of testing, Meta announced on Wednesday that ads on Threads are now available to all eligible advertisers globally. While it might seem quick — testing periods can typically ...
The winners and losers of Google’s third-party cookie reversal
Digiday
|
The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at times l...
Snapchat launches affiliate program to drive ad sales
Social Media Today
|
Snapchat’s looking to boost its ad business, while also providing a new way for creators and publishers to earn money in the app, with the launch of its new “Snapchat Affiliate Program,” which will en...