News
General marketing and technology news.
Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
Digiday
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Just weeks ago, the mood among marketers was one of mild crisis. The prospect of a TikTok-less future — unthinkable yet suddenly plausible — had them sketching out fallback plans, hedging bets and rec...
Trump says TikTok US sell off deal will be finalized this week
Social Media Today
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A quick update on the TikTok U.S. saga: According to President Donald Trump, TikTok will be sold into U.S. ownership, in a deal that will appease all sides, by this week’s extension deadline. Right no...
The hottest AI models, what they do, and how to use them
TechCrunch
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AI models are being cranked out at a dizzying pace, by everyone from Big Tech companies like Google to startups like OpenAI and Anthropic. Keeping track of the latest ones can be overwhelming. Adding ...
Meta moves into controversial ad space: principal-based trading
Digiday
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The platform is feeling out holdco investment teams about a setup where they’d buy Meta inventory in bulk then resell it to clients at a markup, according to three ad executives with knowledge of the ...
Google’s March Core Update: Early observations from initial rollout
Search Engine Journal
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Google’s March 2025 Core Update, announced on March 13th and expected to complete its rollout this week, is creating turbulence in search results according to multiple industry tracking tools. Google’...