News
General marketing and technology news.
TikTok turns to generative AI to boost its ads business
TechCrunch
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TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The tools wil...
How Amazon is wooing publishers to bolster its $50 billion ad business
Digiday
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Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google. An eMarketer ...
TikTok launches ‘Fan Spotlight’ to boost music promotions in the app
Social Media Today
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No doubt TikTok’s breathing a sigh of relief that it was able to establish a new copyright deal with UMG just in time for Billie Eilish’s latest album release. Because evidently, it’s keen to use Eili...
Twitter is gone, with x.com now the primary domain for the app
Social Media Today
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Last week marked the end of an era in social media, and it’s quite likely that you didn’t even realize it. On Friday, X, the platform formerly known as Twitter, switched over from the “twitter.com” do...
ChatGPT to surface Reddit content via partnership with OpenAI
Search Engine Journal
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Reddit and OpenAI have announced a new partnership to bring the social platform’s content to ChatGPT and other AI products. The partnership will grant OpenAI access to Reddit’s Data API, which provide...