News
General marketing and technology news.
Threads continues to gain momentum based on download charts
Social Media Today
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Amid broader discussion about the relative popularity (or not) of Threads versus Elon Musk’s X project, I present to you the latest app download charts, covering the month of July 2024. As you can see...
Perplexity’s pitch deck offers advertisers a new vision for AI search
Digiday
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Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. A new advertiser pitch deck shows how the AI search startup hopes to win over advertiser later this year as it works ...
Telegram CEO arrested as part of probe into criminal activity in the app
Social Media Today
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The big social media news of the weekend was the arrest of Telegram CEO Pavel Durov, who was taken into custody upon landing in Paris on Saturday morning, as part of an ongoing probe into the role tha...
Five key signs that Reddit is getting ready to launch its own search ads business
Digiday
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When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. Among the ...
X launches Grok 2 to boost X premium sign-ups
Social Media Today
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With its ad revenue in decline, and development costs mounting, X is making a new push on its Grok AI chatbot, as it launches the latest version of the tool to paying users in the app. As you can see ...