News
General marketing and technology news.
X incentivizes brands to sign up to verified for organizations
Social Media Today
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Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing to pay to get a gold checkmark i...
Meta advertisers report system glitches are pushing up ad prices
Social Media Today
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Have you been keeping an eye on your Facebook ads charges and performance? You probably should, because according to a new report from Bloomberg, Facebook’s ad system has been “glitchy” for weeks. As ...
X automatically changed 'Twitter' to 'X' in users' posts, breaking legit URLs
Mashable
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It might be easy to forget at times, but technically, Twitter is no more. Elon Musk changed the name of the company to "X" last summer. Yes, the main domain name for Musk's X is still Twitter.com. Yes...
As Google embraces generative AI, news publishers chart courses into an uncertain future
The Drum
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News publishers have long been disproportionately dependent upon Google, the undisputed leader of online search. Roughly 40% of web traffic across media sites originates from Google, according to a De...
Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
Digiday
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X, formerly Twitter, is once again telling advertisers it’s serious about brand safety. Cue the eye rolls and déjà vu from marketers who’ve been on this merry-go-round since Elon Musk’s reign began in...