News
General marketing and technology news.
YouTube title a/b testing rolls out globally to creators
Search Engine Journal
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YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement cam...
Microsoft drops AI sales targets in half after salespeople miss their quotas
Ars Technica
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Microsoft has lowered sales growth targets for its AI agent products after many salespeople missed their quotas in the fiscal year ending in June, according to a report Wednesday from The Information....
The race to regulate AI has sparked a federal vs state showdown
TechCrunch
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For the first time, Washington is getting close to deciding how to regulate artificial intelligence. And the fight that’s brewing isn’t about the technology, it’s about who gets to do the regulating. ...
Meta integrates more AI-powered options into its ad flow
Social Media Today
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With its AI-based ad recommendations driving better results over time, Meta is now looking to make its AI targeting tools a more integrated element of the Meta ad creation process, by incorporating mo...
Adobe x Semrush and the real shift happening in search
Clearscope
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Adobe’s reported $1.9B deal to acquire SEMrush is bigger than a headline about two companies. It reflects a broader shift happening across the search ecosystem—a shift we’ve been tracking closely at C...