News
General marketing and technology news.
Reddit brings automated bidding to brand awareness and reach campaigns
Social Media Today
|
Reddit’s expanding its automated ad bidding options to more ad objectives, with both Brand Awareness and Reach focused ads in the app now able to implement its smart bidding solutions. Which will give...
TikTok invests in growing team to build out search ads as spending grows
Digiday
|
TikTok’s commerce play may be stalling but its search ambitions are only picking up speed. Just over a week ago, senior product strategy lead at TikTok, Nathan Barbagallo posted on LinkedIn that the p...
Meta’s banning political ads in Europe due to new EU regulations
Social Media Today
|
Meta’s announced that it will ban all political, electoral and social issue ads in Europe from October this year, due to incoming regulations around political advertising in the region. The EU’s Trans...
Google’s AI Overviews reach over 2 billion monthly users
Digiday
|
Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billion users every month, up from 1.5 billion just last quarter. It’s the latest sig...
Unlock next level Shorts with new creation tools
YouTube
|
We’re sharing some of our newest creation tools to make bringing your ideas to life on YouTube Shorts even easier and more fun. Transform photos into videos: Bring your story to life with Photo to vid...