News
General marketing and technology news.
Reddit shares performance data and growth strategy ahead of coming IPO
Social Media Today
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Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some ...
Reddit has reportedly signed over its content to train AI models
Mashable
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Reddit posts might be the next fuel in the AI innovation machine, as the "front page of the internet" reportedly negotiated a content licensing deal to allow its data to be used to train AI models. Ah...
Meta tells advertisers to purchase boosted posts to avoid Apple fees
Social Media Today
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Meta’s long-running dispute with Apple over in-app payments continues, with Meta today announcing new ways to help small businesses avoid paying Apple’s fees on ad campaigns in its apps. As of this mo...
Marketers are starting to test alternatives to third-party cookies amid Google’s changes
Digiday
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Instead of waiting for a lifeline from Google, some marketers are taking matters into their own hands. They’re testing alternatives to third-party cookies now that the tech giant has clipped one perce...
Threads launches initial test of trending topics to users in the U.S.
Social Media Today
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So now that the Threads team has established a means to limit potentially divisive political discussion in the app, it’s now rolling out a live test of Trending Topics to selected users in the U.S. As...