News
General marketing and technology news.
The Times sues OpenAI and Microsoft over A.I. use of copyrighted work
The New York Times
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The New York Times sued OpenAI and Microsoft for copyright infringement on Wednesday, opening a new front in the increasingly intense legal battle over the unauthorized use of published work to train ...
YouTube postpones co-viewing measurement plan
Digiday
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Having received pushback from ad buyers, YouTube decided to push back its co-viewing ad measurement plans. The Google-owned video platform had originally planned to start transacting against its own c...
Ad market to grow 4.6% as brands priortize attention over reach
Marketing Dive
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Dentsu joins other agencies in priming 2024 to be a stronger period of advertising growth, with some key qualifiers. Much of next year’s optimism is pegged to major cyclical events that could provide ...
Instagram adds new options to simplify live-streaming via third party tools
Social Media Today
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Instagram has announced some new updates for live-streaming, which will make it easier to go live using third-party tools via desktop PCs. As per Instagram: “Now, if you’re a professional account, you...
X pitches advertisers on audience reach opportunities in ‘Q5’
Social Media Today
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X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period. As explained by X: “During [Q5], we see...