News
General marketing and technology news.
Media buyers don’t want to pay extra for publishers’ first-party data
Digiday
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Amid the early stages of cookie deprecation, media buyers aren’t quite sold yet on the premiums that some publishers are placing on their first-party audience data and contextual targeting solutions. ...
Why the latest TikTok ban attempt is different — and what it means for marketers
Marketing Dive
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TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would force a...
Google announces new ad placement partnership with Disney
Social Media Today
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Google has announced a new integration with Disney’s Real-time Ad Exchange (DRAX), which will enable Display and Video 360 advertisers to expand their campaigns to appear on Disney properties. Last ye...
X’s latest data shows its ad revenue share payouts are reducing over time
Social Media Today
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I know Elon Musk hates P.R. and marketing teams (which is why none of his companies have either), and I realize that this saves a lot of money, especially considering the amount of press coverage that...
While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
Digiday
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Advertisers are dancing around the idea of yanking their cash out of the TikTok maelstrom. In fact, some are gearing up to take that exact step. The looming threat of a bill that could foist new owner...