News
General marketing and technology news.
YouTube postpones co-viewing measurement plan
Digiday
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Having received pushback from ad buyers, YouTube decided to push back its co-viewing ad measurement plans. The Google-owned video platform had originally planned to start transacting against its own c...
Ad market to grow 4.6% as brands priortize attention over reach
Marketing Dive
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Dentsu joins other agencies in priming 2024 to be a stronger period of advertising growth, with some key qualifiers. Much of next year’s optimism is pegged to major cyclical events that could provide ...
Instagram adds new options to simplify live-streaming via third party tools
Social Media Today
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Instagram has announced some new updates for live-streaming, which will make it easier to go live using third-party tools via desktop PCs. As per Instagram: “Now, if you’re a professional account, you...
X pitches advertisers on audience reach opportunities in ‘Q5’
Social Media Today
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X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period. As explained by X: “During [Q5], we see...
Google launches Gemini, the AI model it hopes will take down GPT-4
The Verge
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It’s the beginning of a new era of AI at Google, says CEO Sundar Pichai: the Gemini era. Gemini is Google’s latest large language model, which Pichai first teased at the I/O developer conference in Ju...