News
General marketing and technology news.
Another sign the creator economy is growing up: brands hiring agencies of record
Digiday
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Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring agencies of record to manage them. It might not be as headline-grabbing as Unilever’s influencer pledge or Publ...
Facebook moves to restrict the reach of unoriginal content
Social Media Today
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Facebook has announced a new algorithm update which will focus on demoting “unoriginal” content, in order to boost material from original creators. That will then give creators more incentive to keep ...
OpenAI’s new ChatGPT Agent can control an entire computer and do tasks for you
The Verge
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OpenAI is going all in on the most-hyped trend in AI right now: AI agents, or tools that go a step beyond chatbots to complete complex, multi-step tasks on a user’s behalf. The company on Thursday deb...
CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
Digiday
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At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation to content creation. What’s less clear, however, is AI’s return o...
The next browser wars are here — and AI wants the ad dollars too
Digiday
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AI platform wars are about to become the browser wars and advertising will be a key battleground. Or at least it will be for two companies. OpenAI and Perplexity, two of the biggest players in alterna...