News
General marketing and technology news.
Google launches blue checkmarks for verified brands in Gmail
Social Media Today
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While Twitter seems intent on undermining the integrity of the blue checkmark as an indicator of trust, Google’s implementing its own blue checkmark system, with Gmail users now set to see new blue ti...
Meta previews new AR and shopping ads
Social Media Today
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Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part o...
Is Snapchat’s latest ad offerings enough to steal ad dollars?
Digiday
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Snapchat’s latest ad offerings aim to change the platform’s narrative to advertisers. Namely, that the platform is worth their time and worth investing in. The crux of the revised narrative is that Sn...
Twitter plans to enable publishers to charge per-article
Social Media Today
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Regardless of how you feel about Elon Musk and his various projects and stances, at least he’s consistent. Well, in a business management context, at least. Back in June last year, in an interview The...
Meta previews coming generative AI ad tools
Social Media Today
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Generative AI is evolving fast, and as with every technical development, Meta’s trying to get in on the action, with its own AI tools now becoming a bigger focus for the company, as interest in the me...