News
General marketing and technology news.
How the Threads hype slammed into reality, one data point at a time
Digiday
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After just two weeks, the hype surrounding Threads seems to be fading, especially according to the latest figures. Threads launched to unrivaled anticipation and hype. The attention swirled around a k...
How the Hollywood shutdown could disrupt the ad market
Marketing Dive
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Dual writer and actor strikes will not only shut down Hollywood productions and delay the release of new TV and film content: The labor actions are also likely to have a trickle down effect on an adve...
Twitter starts sharing ad revenue with verified creators
TechCrunch
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Twitter is now paying creators for a share of the ad revenue earned from ads served in the replies to their posts. Users who subscribe to Twitter Blue and have earned more than 5 million tweet impress...
Brands want in on the Women’s World Cup any way they can
Marketing Brew
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There’s only seven days left until the start of the 2023 FIFA Women’s World Cup, and some brands have been eager to get in on the action for months. It’s no wonder: Last year’s Men’s World Cup in Qata...
Threads reaches 100 million members in record time
Social Media Today
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As expected, Meta’s new Threads app has now become the fastest-growing app of all time. The much anticipated Twitter alternative, launched a day earlier than expected on Wednesday last week, quickly r...