News

There’s an old ad-tech adage that bad actors follow the flow of ad dollars, but will the same soon be true for generative AI? As the popularity of large language models leads to AI creating large volu...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally r...

TikTok’s adding another way to help brands to engage consumers, with new Interactive Add-Ons for promotions, which are essentially stickers, pop-ups, and other visual markers that invite users to enga...

Google AI powers so much of what people love about YouTube: content recommendations, accessibility, user experience and more. As we shared at Google Marketing Live, it also powers the ads solutions th...

LinkedIn may soon offer a new video ad offering, which would enable LinkedIn advertisers to reach viewers of streaming services with their promotions. According to a new report from The Information, L...