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Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part o...

Snapchat’s latest ad offerings aim to change the platform’s narrative to advertisers. Namely, that the platform is worth their time and worth investing in. The crux of the revised narrative is that Sn...

Regardless of how you feel about Elon Musk and his various projects and stances, at least he’s consistent. Well, in a business management context, at least. Back in June last year, in an interview The...

Generative AI is evolving fast, and as with every technical development, Meta’s trying to get in on the action, with its own AI tools now becoming a bigger focus for the company, as interest in the me...

For most of January, many publishers shared the very bleak experience of being behind 10-25% in their ad forecasts for the quarter. Now that March is over, publishers are surveying their wounds and fi...