News
General marketing and technology news.
Snap’s offering incentives to boost uptake of its Sponsored Snaps
Digiday
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Snap is sweetening the deal for advertisers willing to buy space inside users’ chat feeds. It’s been nearly a year since the company rolled out the new ad placement – pitched by CEO Evan Spiegel as a ...
Google Search Console reporting change since 100 results broke
Search Engine Roundtable
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On Friday we reported that Google Search was removing the ability to show 100 search results per page. And now, we are seeing a lot of people notice that their Google Search Console performance report...
US government says TikTok sell off deal has been agreed upon
Social Media Today
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Could we finally be close to an end to the TikTok-U.S. saga? Today, U.S. Treasury Secretary Scott Bessent has reported that a framework has been established for a final TikTok sell-off deal, which cou...
Still spending, still nervous: the paradox of Q4 advertising
Digiday
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Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story. Marketers are holding their bets. Few want to commit too much, too early — especially with tarif...
Snapchat’s CEO outlines the difficult path forward for the app
Social Media Today
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I really want to believe that Snapchat can succeed, and show that a smaller player in the social media market, which is reliant on its relationship with its audience, can challenge the bigger, billion...