News
General marketing and technology news.
Threads reaches 400 million users, closing in on X’s usage
Social Media Today
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Meta’s Twitter clone app continues to grow, with Threads now up to 400 million monthly active users (MAU), rising from 350 million back in April. The update means that Threads is maintaining a steady ...
X’s automated ad vision left advertisers underwhelmed
Digiday
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Elon Musk’s vision to automate as much of the ad process as possible using Grok has been met with a lukewarm response from advertisers. Part of the hesitation is that it requires handing over complete...
Pinterest reaches 578 million users, improves revenue intake in Q2
Social Media Today
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Pinterest has published its latest performance report, showing double-digit year-over-year increases in both users and revenue. Though its user growth in key revenue markets remains stagnant, and even...
AI in Search is driving more queries and higher quality clicks
The Keyword
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AI is driving the most significant upgrade of the Google Search experience ever. With AI Overviews and more recently AI Mode, people are able to ask questions they could never ask before. And the resp...
Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
Digiday
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As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes by 100 percent. Seven influencer ...