News
General marketing and technology news.
‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled
Marketing Dive
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Anti-climatic could be one word used to describe Super Bowl LVII. Bracing on-field play between the Philadelphia Eagles and Kansas City Chiefs ended up hinging on a controversial holding call made wit...
Twitter is making millions of dollars from previously banned accounts, report says
Engadget
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Twitter is making millions of dollars from just a handful of some of its most infamous users, according to a new report. New research from the Center for Countering Digital Hate (CCDH) estimates that ...
Breef raises $16M to match brands with marketing agencies
TechCrunch
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Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by G...
Pinterest now up to 450 million active users
Social Media Today
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Pinterest has posted its Q4 and full-year earnings for 2022, showing steady increases in both users and revenue, as it continues to build out its various offerings. First off, on users, Pinterest adde...
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Digiday
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With publishers reporting that Q1 advertising revenue is tracking 10% to 25% down from forecasts and with RPMs (revenue earned per 1,000 pageviews) from open marketplace programmatic ads down even fur...