News
General marketing and technology news.
Yandex ‘leak’ reveals 1,922 search ranking factors
Search Engine Land
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A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors used by the search engines for ranking websites in search results. Why we care. This...
Instagram adds lead forms as CTA button option on business profiles
Social Media Today
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This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response...
Google plans to demo a version of its search engine with AI chatbot
Business Insider
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Google appears to be renewing its focus on AI after issuing a "code red" over the rise of ChatGPT in December. The New York Times reported that Google had been shaken out of its routine, following the...
Fearing ChatGPT, Google enlists founders Brin and Page in AI fight
Ars Technica
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ChatGPT has Google spooked. On Friday, The New York Times reported that Google founders Larry Page and Sergey Brin held several emergency meetings with company executives about OpenAI's new chatbot, w...
How WeWork is tapping new revenue by bringing consumer brands inside co-working spaces
Digiday
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By using its co-working network around the world, WeWork is looking for new revenue sources beyond real estate — turning locations into destinations for events, sponsored products and out-of-home ads....