News
General marketing and technology news.
A bill to ban TikTok is gaining traction in Congress, and with some marketers
Digiday
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As TikTok gains influence with advertisers and users alike, some marketers and security experts say they welcome lawmakers’ efforts to limit the platform’s influence via government-owned devices. Last...
Twitter implements new rules to ban links to other social platforms
Social Media Today
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Time to review your Twitter bio, because Elon and Co. have got some new rules about what you can link out to - and if you don’t get in line, you’ll find yourself suspended real quick. Specifically, El...
Netflix lets advertisers take their money back after missing viewership targets
Digiday
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For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to ad...
3 top trends in advertising that will carry into 2023
AdAge
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As we are winding down 2022 and looking toward 2023, it is incredible to see how much progress has been made this year alone. While there have certainly been challenges, I think that across the indust...
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
Digiday
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Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences. From using artificial virtual influencers to ...