News
General marketing and technology news.
Google testing Apprentice Bard: Google's answer to OpenAI's ChatGPT?
Search Engine Roundtable
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CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google's AI LaMDA language model stack and while Google is being ...
Snapchat adds 12M users in Q4, posts lower than expected revenue result
Social Media Today
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Snapchat added 12 million more active users in Q4 2022, and Snapchat+ subscriptions continue to rise, but company revenue missed market estimates, in another mixed result for the private social app. F...
Marketers seek agency-of-record relationships with influencer agencies
Digiday
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As influencer marketing matures, marketers are seeking longer-term relationships with influencers themselves as well as influencer marketing agencies. Agency execs at influencer marketing agencies say...
Yandex ‘leak’ reveals 1,922 search ranking factors
Search Engine Land
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A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors used by the search engines for ranking websites in search results. Why we care. This...
Instagram adds lead forms as CTA button option on business profiles
Social Media Today
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This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response...