News
General marketing and technology news.
Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
Digiday
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As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes by 100 percent. Seven influencer ...
As YouTube Shorts reaches 200 billion views, advertisers increase their investment
Digiday
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YouTube Shorts is starting to become a bigger contender for ad dollars. As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views. Mark Ballar...
Reddit wants to be a search engine now
The Verge
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Reddit knows that it has valuable data from actual people — it’s already reached deals with big AI companies like OpenAI and Google to share its data with them. But Reddit is also investing in improvi...
Reddit brings automated bidding to brand awareness and reach campaigns
Social Media Today
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Reddit’s expanding its automated ad bidding options to more ad objectives, with both Brand Awareness and Reach focused ads in the app now able to implement its smart bidding solutions. Which will give...
TikTok invests in growing team to build out search ads as spending grows
Digiday
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TikTok’s commerce play may be stalling but its search ambitions are only picking up speed. Just over a week ago, senior product strategy lead at TikTok, Nathan Barbagallo posted on LinkedIn that the p...