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Marketing in 2022: H1 by the numbers

Marketing Dive
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News
9.5% Average total company revenue allotted for marketing, up from 6.4% in 2021. 70% of CMOs report budget increases in the past year. 56% of budgets are spent in online areas. 10.1% of digital budget...

Elon Musk officially seeks to terminate Twitter takeover deal

Social Media Today
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News
It seemed inevitable, and now, Elon Musk has officially filed a motion with the SEC to terminate his $44 billion takeover of Twitter, based on Twitter’s failure to provide accurate information on the ...

As TikTok grows, so does suspicion

The Economist
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News
The cat strains to see what is on the counter, first hopping on its hind legs, then bounding up for a closer look—only to recoil as if electrocuted at the sight of a piece of tinfoil. This six-second ...

Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022

Search Engine Land
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News
It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation. Earlie...

YouTube will disable hidden subscriber counts to fight comment spam

TechCrunch
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News
Spam isn’t a new problem for social media, but everyone seems to agree that it’s gotten a lot worse lately. YouTube is chipping away at its own spam woes with a few feature changes designed to make it...
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