News
General marketing and technology news.
BeReal: Hype or hit? What to know about the Gen Z photo-sharing app climbing the charts
TechCrunch
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An app called BeReal, founded by former GoPro employee Alexis Barreyat along with Kévin Perreau, launched in December 2019 with its idea of asking users to post an unedited photo once per day after re...
Netflix eyes ad potential as subscribers fall
Marketing Week
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After losing 200,000 subscribers in three months, CEO Reed Hastings says the streaming giant is “quite open” to offering a lower cost, ad supported service. Netflix could be ready to explore the poten...
BlueOcean raises $30M for its AI-based brand intelligence platform
TechCrunch
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The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and their products if they can harness an...
Brands ‘gearing up for growth’ as marketing budgets hit eight year high
Marketing Week
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Brands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon as pressures from the Ukraine war and inflation mount. The proportion of comp...
How The New York Times Is Adapting to Life Without Third-Party Cookies
Adweek
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Advertising remains a minority-interest for New York's journal of record, but The Times still wants to take greater control over its digital offering. All this comes at a time when automated ad trading is preparing for a seismic overhaul...