News
General marketing and technology news.
Marketing to Generation Alpha
Axios
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Marketers are pouring money into figuring out the tastes and habits of Generation Alpha — kids born from 2010 through 2024 — who are unprecedented in the extent they're growing up online. Why it matters: They're weaned on TikTok, Amazon ...
Google Services Go Down in Some Parts of U.S.
New York Times
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Google users experienced a widespread service disruption on Thursday evening, including the company’s email, YouTube and Google documents services. The outages seemed to be focused around the eastern coast of the United States, according...
‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments
Digiday
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Google on Wednesday published to GitHub results of experiments it has been running to test how Chrome’s Federated Learning of Cohorts (FLoC) proposal could work in practice to allow interest-based advertising to function in a more privac...
Reddit Buys Dubmash in Bid to Compete With TikTok
Adweek
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Reddit's past had little to do with video, but its future may depend on it. The social media platform, best known as a place to discover text-based news, unusual insights and niche sub-communities, is buying Dubsmash, a TikTok-like socia...
Coca-Cola spurs 42% revenue growth after returning to pre-pandemic marketing spend
Marketing Dive
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The Coca-Cola Company reported net revenues grew 42% to $10.1 billion in Q2 2021, per an earnings report. The company partially attributed the growth to the ongoing recovery in markets where the pandemic is abating. The company doubled i...