News

Google updated it’s Google Discover policies to add five kinds of content that may be excluded from being recommended. Publishers should take note and govern themselves accordingly. Google Discover can also be controlled by the user by b...

Supermetrics, the data management and analysis tool for marketers, has raised €40 million in new funding. Leading the round is Highland Europe, with participation from IVP; the injection of capital will be used by the profitable Finland-...

The virtual events that arose during the COVID-19 pandemic aren’t going away anytime soon. Instead, they are merging with their in-person counterparts in a bid to become more accessible and reach an untapped source of attendees. This yea...

Audi Denmark said it generated a 70% conversion rate with a campaign using alternatives to third-party cookies, according to a news release shared with Marketing Dive. Working with Omnicom-owned agency PHD Media Denmark, the automaker ta...

We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. Whi...