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When Apple made it more difficult to track its customers a year ago, it threw advertisers, publishers and ad tech vendors into a state of panic. Some were in denial about what was happening, while oth...

An app called BeReal, founded by former GoPro employee Alexis Barreyat along with Kévin Perreau, launched in December 2019 with its idea of asking users to post an unedited photo once per day after re...

After losing 200,000 subscribers in three months, CEO Reed Hastings says the streaming giant is “quite open” to offering a lower cost, ad supported service. Netflix could be ready to explore the poten...

The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and their products if they can harness an...

Brands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon as pressures from the Ukraine war and inflation mount. The proportion of comp...