News
General marketing and technology news.
The cost of living crisis – how consumers are responding
Marketing Week
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With 91% of the population concerned about the rising cost of living many are already adapting their behaviour to save money, including choosing cheaper brands and cutting back on luxuries. As the cos...
WordPress’ market share is shrinking
Joost de Valk
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There’s no more denying it: if you look at W3Techs CMS market share numbers, WordPress’ market share is shrinking, losing 0.4% market share since February. I don’t like to be or sound alarmist, so whe...
Musk plans to increase Twitter’s user base by almost 200% over the next three years
Social Media Today
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Elon Musk certainly has some lofty goals for Twitter, but are they feasible, and can he actually deliver on the targets that he’s setting for the platform as he moves closer to becoming its owner and ...
Marketing is never more vital than in a bad economy
Adweek
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About 10 years ago, on one of our early dates, my now-husband asked what my favorite economic principle was. My sporadic attendance at Econ 101 didn’t adequately prepare me for this question, and I mu...
Inside Coke’s new London store aimed at building ‘brand love’
Marketing Week
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Coca-Cola has launched a new flagship store in London in an attempt to grow “brand love” among its customers. Launched today (28 April), the store is located in London’s Covent Garden and stocks Coke-...