News
General marketing and technology news.
Brands ‘gearing up for growth’ as marketing budgets hit eight year high
Marketing Week
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Brands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon as pressures from the Ukraine war and inflation mount. The proportion of comp...
How The New York Times Is Adapting to Life Without Third-Party Cookies
Adweek
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Advertising remains a minority-interest for New York's journal of record, but The Times still wants to take greater control over its digital offering. All this comes at a time when automated ad trading is preparing for a seismic overhaul...
Xbox Is Teasing A New Marketing Push This Week, Featuring Master Chief
GameSpot
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Xbox is gearing up for the next step in its "#PowerYourDreams" marketing campaign, which has been used throughout the launch of the Xbox Series X and S. The next ad, which is due to drop on December 7, looks like it's going to feature Ma...
NFTs, cryptocurrencies and web3 are multilevel marketing schemes for a new generation
The Wall Street Journal
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In a recent ad for cryptocurrency exchange FTX, Tom Brady asks seemingly everyone in his contact list, “You in?” As in, are you going to join him in buying some crypto, and not, presumably, in being a football star married to a supermode...
Peter Thiel to exit Meta’s board
The New York Times
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The tech billionaire, who has been on the board of the company formerly known as Facebook since 2005, is backing numerous politicians in the midterm elections. Peter Thiel, one of the longest-serving board members of Meta, the parent of ...