News
General marketing and technology news.
Supermetrics raises €40M to bring all your marketing data together
TechCrunch
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Supermetrics, the data management and analysis tool for marketers, has raised €40 million in new funding. Leading the round is Highland Europe, with participation from IVP; the injection of capital will be used by the profitable Finland-...
As in-person festivals return, physical and virtual events are converging
Digiday
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The virtual events that arose during the COVID-19 pandemic aren’t going away anytime soon. Instead, they are merging with their in-person counterparts in a bid to become more accessible and reach an untapped source of attendees. This yea...
Audi Denmark claims 70% conversion rate for cookieless test leveraging 'exclusion lists'
Marketing Dive
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Audi Denmark said it generated a 70% conversion rate with a campaign using alternatives to third-party cookies, according to a news release shared with Marketing Dive. Working with Omnicom-owned agency PHD Media Denmark, the automaker ta...
Account-based marketing propelled forward by the pandemic
MarTech
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We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments is any slower, however. Whi...
Facebook's new platform for independent writers
TechCrunch
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The cool new thing on Facebook is for Mark Zuckerberg to drop product news in live audio rooms. So today, Zuckerberg took to his brand’s Clubhouse competitor to announce its next new thing: Bulletin, a newsletter platform. Bulletin is bu...