News
General marketing and technology news.
Post-COVID traffic declines set some sites back two years
Digiday
|
Going into 2020, publishers wondered whether their site traffic, after being lifted all year by a nearly relentless news cycle, might come down to earth. It turns out it has for most of them, but those with the smallest audiences have ta...
Facebook Rolls Out Easier Access to Chronological News Feed and Other Feed Sorting Options
Social Media Today
|
fter several months of testing, Facebook is looking to make its simplified News Feed sorting options available to more users, with three separate, swipeable feed presentation options available via your main feed. As you can see in this s...
Third-party cookies are on their way out. How to prepare for what's next
Inc. Magazine
|
In the spring of 2016, when the European Union first introduced the General Data Protection Regulation (GDPR), savvy marketers began preparing for the inevitable demise of third-party cookies. Since then, such methods of tracking online ...
TikTok spins Ocean Spray-Fleetwood Mac viral video into a commercial
Ad Age
|
Viral video fits right into the scrappy social platform's marketing campaign that showcases its role in culture. TikTok made a TV commercial from the Ocean Spray-Fleetwood Mac crossover video that became a viral hit, and it ran during Ma...
How technology is changing what it means to be an effective marketer
Marketing Land
|
The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He...