News

As advertising executives seek answers to Google’s delay in its phaseout of third-party tracking cookies in the Chrome browser, one thing that most agree on is that it allows more time for companies to improve their strategies and attrac...

Google updated it’s Google Discover policies to add five kinds of content that may be excluded from being recommended. Publishers should take note and govern themselves accordingly. Google Discover can also be controlled by the user by b...

Supermetrics, the data management and analysis tool for marketers, has raised €40 million in new funding. Leading the round is Highland Europe, with participation from IVP; the injection of capital will be used by the profitable Finland-...

The virtual events that arose during the COVID-19 pandemic aren’t going away anytime soon. Instead, they are merging with their in-person counterparts in a bid to become more accessible and reach an untapped source of attendees. This yea...

Audi Denmark said it generated a 70% conversion rate with a campaign using alternatives to third-party cookies, according to a news release shared with Marketing Dive. Working with Omnicom-owned agency PHD Media Denmark, the automaker ta...