News

Spotify is today introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards” — or CTA cards, for short. The feature, which is powered by Spotify’s streaming ad insertion technology, will display a visual ad ...

Big corporations are increasingly aligning their media spending with their values, pushing their marketers to make ads in tune with their environmental; social and governance concerns. But while asking a planner to build a more inclusive...

Some marketers believe that to make more money, you have to send more emails, which Matt Harris, founder and CEO of Dyspatch, refers to as the “law of email.” “All of those emails are leading to a decline in open engagement rates,” he to...

LinkedIn lists ‘digital marketing specialist’ among the top 10 most in-demand jobs, with SEO being one of the most desired skills. The 10 most in-demand jobs are based on data from LinkedIn’s Economic Graph, which maps over 706M profess...

NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer and advertiser interest, despite changes in consumer behaviors. But figuring out exactly how many people are...