News
General marketing and technology news.
Google announces a range of AI powered ad updates at Marketing Live
Social Media Today
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Following on from its broader AI-focused announcements at its I/O conference yesterday, Google has outlined a range of coming ad updates and tools, at its Marketing Live event, including improved smar...
Google expands AI features in Search: What you need to know
Search Engine Journal
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At its annual I/O developer conference, Google announced upgrades to its AI-powered Search tools, making features like AI Mode and AI Overviews available to more people. These updates, which Search En...
How the semantics of search are changing amid the zero-click era
Digiday
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Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search too...
Apple is trying to get ‘LLM Siri’ back on track
The Verge
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Apple Intelligence has been a wreck since its first features rolled out last year, and a big new report from Bloomberg’s Mark Gurman details why — and how Apple is trying to piece things back together...
After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Digiday
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Google’s AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI...