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TikTok has announced new partnerships with both Vimeo and Canva to provide more ways for marketers to build better campaign creative in each respective app. The new integrations will facilitate direct connection between TikTok Ad Manager...

Are Meta’s ads colossal duds or clever marketing? Over the past week, Faceboo…I mean Meta has dropped a couple of ads to entice the eyes, ears, and hearts of any and everyone that will listen. Unfortunately, the ads in the innovative and...

Spotify is today introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards” — or CTA cards, for short. The feature, which is powered by Spotify’s streaming ad insertion technology, will display a visual ad ...

Big corporations are increasingly aligning their media spending with their values, pushing their marketers to make ads in tune with their environmental; social and governance concerns. But while asking a planner to build a more inclusive...

Some marketers believe that to make more money, you have to send more emails, which Matt Harris, founder and CEO of Dyspatch, refers to as the “law of email.” “All of those emails are leading to a decline in open engagement rates,” he to...