News
General marketing and technology news.
TikTok spins Ocean Spray-Fleetwood Mac viral video into a commercial
Ad Age
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Viral video fits right into the scrappy social platform's marketing campaign that showcases its role in culture. TikTok made a TV commercial from the Ocean Spray-Fleetwood Mac crossover video that became a viral hit, and it ran during Ma...
How technology is changing what it means to be an effective marketer
Marketing Land
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The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He...
Job listings at S&P 500 companies up 1.8% in January 2022
PR Newswire
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S&P Dow Jones Indices (S&P DJI) has released the latest data for the S&P 500 LinkUp Jobs Index. The index, which measures the change in open job listings at S&P 500 companies, shows that available positions increased year-to-date by 1.8%...
Meta releases new 'Widely Viewed Content' report for Facebook
Social Media Today
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Safe to say that Meta’s efforts to refute the idea that Facebook amplifies divisive political content are not going exactly as it would have hoped. As a quick recap, last year, Facebook published its first ever ‘Widely Viewed Content’ re...
YouTube improves content discovery with ‘new to you’ feed
Search Engine Journal
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YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before. In turn, this should help channels get more videos discovered by people outside of their existing audience. ...