News
General marketing and technology news.
Motel 6 and Home Depot Drop Ad Agency After Its Founder Calls Ad ‘Too Black’
The New York Times
|
Motel 6, Home Depot and Keurig Dr Pepper have cut ties with the Richards Group, an advertising agency in Dallas, after a report that its founder had made racist remarks in a meeting last week. During a Zoom gathering of more than three d...
Microsoft Confirms It Is Still Looking to Buy TikTok
Adweek
|
After days of uncertainty about the fate of the popular short-form video app TikTok, Microsoft has said that it will “continue to explore a purchase of TikTok in the United States.” The Seattle-based company’s CEO Satya Nadella and Presi...
Meta's VR worlds are growing fast, with usage climbing above 300k monthly actives
Social Media Today
|
As Meta continues to spruik its metaverse shift, VR is clearly a key focus element, and with sales of Meta’s VR headsets on the rise, it could well become the next big platform for digital connection. And that future could be closer than...
Shopify seeks to challenge amazon through deals with BuzzFeed, other sites
The Information
|
Shopify, which has become a major force in e-commerce by providing online tools to merchants, is rolling out a new service that will allow content publishers to link to merchants in the Shopify network in exchange for a cut of transactio...