News
General marketing and technology news.
Questions linger about the long-term viability of X
Social Media Today
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With questions still swirling around its moderation and brand safety efforts, and no official CEO to reassure ad partners, can X remain a viable business? The platform has been under a cloud since Elo...
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Marketing Brew
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Super Bowl viewers who were able to peel their eyes away from the spectacle of a brunette Guy Fieri in the Bosch ad may have noticed a trend in the commercials this year. Not that one— a lot of them w...
Instagram allows creators to schedule Trial Reels
Social Media Today
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Instagram announced that creators will be able to schedule Trial Reels, which will give users more control over their Reels experiments. The move may also help to improve reach and response. Trial Ree...
OpenAI continues to expand ads in ChatGPT and tests ads manager
SE Roundtable
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OpenAI continues to drive forward on the ads front. This weekend AdWeek reported that OpenAI is currently testing an Ads Manager for ChatGPT advertisers. As AdWeek explained, "The Ads Manager is a das...
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
Digiday
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Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not. That mismatch — speed in the systems, drag in the humans — has quietly become one of the defining patterns...