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Marketing to AI agents is the future

Search Engine Journal
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News
A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence...

LinkedIn expands its top-of-feed news banner to more regions

Social Media Today
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News
LinkedIn’s expanding its top-of-feed news banner to more regions, as it looks to drive more topical engagement within the app. Launched earlier this year in selected markets, LinkedIn’s news banner pr...

Meta launches Llama 4 models, driving improved AI performance

Social Media Today
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News
Meta has taken another step forward with its AI plans, with the launch of its Llama 4 AI models, which, in testing, have proven to provide better performance on virtually all fronts than its competito...

Apple loses $250B market value as tariffs tank tech stocks

TechCrunch
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News
Apple lost more than $250 billion in market value Thursday, with shares down as much as 8.5% as a result of President Donald Trump’s tariff spree. The iPhone maker took one of the biggest hits on Wall...

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out

Digiday
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News
Just weeks ago, the mood among marketers was one of mild crisis. The prospect of a TikTok-less future — unthinkable yet suddenly plausible — had them sketching out fallback plans, hedging bets and rec...
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