News
General marketing and technology news.
Instagram says using certain CTAs can impact post reach
Social Media Today
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There’s certainly been some mixed messaging from Instagram’s comms team of late. Exhibit A: Remember this gem of advice from a few months back: As you might expect, this didn’t go down super well with...
AI Overviews: About last week
The Keyword
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A couple of weeks ago at Google I/O, we announced that we’d be bringing AI Overviews to everyone in the U.S. User feedback shows that with AI Overviews, people have higher satisfaction with their sear...
Referral traffic down in Facebook’s latest trending content report
Social Media Today
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Meta has published its latest “Widely Viewed Content Report” for Facebook, which shows what Facebook users were engaging with in Q4 2023. The report, which Meta first published in August 2021, is desi...
Klarna using GenAI to cut marketing costs by $10 million annually
U.S. News & World Report
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Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 million...
TikTok launches ‘TikTok Studio’ management platform for creators
Social Media Today
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TikTok has launched a new dashboard where creators will be able to manage all aspects of their TikTok presence, including video uploads, editing, performance analytics, and more. Called “TikTok Studio...