News
General marketing and technology news.
OpenAI has quietly launched its ads manager as it races to build out its ads business
Digiday
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OpenAI launched a self-serve ads manager within its ChatGPT pilot and dropped the minimum spend to $50K as it pushes toward a $102B ad revenue target by 2030.
X eliminates thousands of accounts in new bot purge
Social Media Today
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X suspended roughly 208 bot accounts per minute over the past week in a major new purge. AI tools are making bots harder to detect, raising the stakes for platform-wide moderation.
YouTube expands Media Kit insights and adds AI tools
Social Media Today
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YouTube added some new insights to its Media Kit for channels, which will enable creators to share expanded audience data with potential partners. The platform is also bringing more artificial intelli...
Who is OpenAI’s global head of ads, David Dugan?
Digiday
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In the spring of 2006, a young strategist at Digitas named David Dugan was handed an assignment: help figure out what the agency was worth, and what to do about it. The work was delicate, and it requi...
Questions linger about the long-term viability of X
Social Media Today
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With questions still swirling around its moderation and brand safety efforts, and no official CEO to reassure ad partners, can X remain a viable business? The platform has been under a cloud since Elo...